UEFA Women’s Euros

This juggernaut 60" champions the undeniable talent in the women’s game, with the stats to prove it.

The dreamy squad at ITV Creative came to us with a total gem… Tell the history of women’s football at the breakneck speed of its ascent.

The Island people love nothing more than a mixed-media extravaganza, and we turned this one up to 11 - actually, maybe even 12.

Mixing live action, CGI, VFX & AI, our sporting heroes run rings around the patriarchy (aka father time), have cool pet dragons, and time-travel in 4K.

This isn’t your usual football spot and the Lionesses & Dragons aren’t your usual football teams.

CLIENT

ITV

ECD: Tom Houser
CD: Fred Rodwell + Mat Rees
CREATIVES: Rachel Tweedy & Jamie Chang
HEAD OF PRODUCTION: Katie Burrows
AGENCY PRODUCER: Luke Fraser
HEAD OF STRATEGY: Tatiana Jezierski
STRATEGIST: Alex Orton
HEAD OF MARKETING: Simon R.
MARKETING LEADS: Jamie Criswell, Molly Parkhill

PRIVATE ISLAND

DIRECTOR: Chris Boyle
EXEC PRODUCER: Helen Power
PRODUCER: Áine O’Donnell
DOP: Pieter Mattheus Snyman
EDIT & VFX/Gen AI: Private Island

SOUND DESIGNER: Ellis McGourlay
COLOURIST: Alex Gregory